Blue Onion is Built for Retail and Ecommerce Accounting Teams.



Each aspect of our platform is designed to give finance and accounting teams complete control over their data, their workflows, and their decisions.

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How Blue Onion helps you understand today's decisions about tomorrow

Multi-channel retail creates problems traditional accounting systems can't handle. Platform adjustments that show up weeks late. Transaction data scattered across a dozen systems. You get reports for one specific moment-in-time that don't adjust as things change. Blue Onion fixes this and more within the platform.

Smart Adjustments

Trust Your Books are Fully Accurate, Even with Retroactive Changes

Amazon and other platforms retroactively adjust order data weeks after month-end, leaving teams scrambling to fix already-closed periods. Smart Adjustments by Blue Onion automatically detects these changes and posts the corrections for you.

Catch retroactive
data changes automatically
No longer rely
on stale historical reports
Eliminate
manual adjustment work
Accelerate
multi-channel reconciliation

Customer Intelligence

Turn Data into Decisions Across Every Team (not just Accounting)

The actionable insights from Blue Onion aren't just limited to Accounting. Give Marketing, Growth, and Product the real-time analytics they need to drive results with Customer Intelligence, our suite of embedded dashboards.

Break Down Data Silos

Every team gets the metrics that matter

LTV, retention, refund patterns…Marketing and Growth teams can access these critical metrics directly, no Accounting bottlenecks or time investment.

Eliminate Fragmented Reporting

All channels, one dashboard

Amazon, Shopify, and other systems are consolidated into a single source of truth that actually works.

Smarter Decisions, Faster Moves

Insights that drive action

Raw transaction data can become campaign strategies, product decisions, and retention wins that hit your bottom line.

Chart of Accounts

Your Chart of Accounts, Your Rules, Applied Automatically

Every business has a unique way of structuring financials. With Chart of Accounts, you control exactly how transactions post to your ERP, preserving your existing accounting structure while simplifying your reporting.

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Map transactions your way:

Assign revenue, COGS, merchant fees, shipping, taxes, refunds, and chargebacks to the specific accounts you use

Customize by brand, channel, or product:

Apply different recognition rules for each segment without complicated workarounds

Handle complexity effortlessly:

Support multi-currency transactions, split shipments, and partial refunds—no custom development needed

Update and scale with ease:

Change mapping rules yourself, test before applying, and expand to new channels as your business grows

Seamless reporting to your GL:

Export reports that align perfectly with your chart of accounts, ready for quick, accurate posting

Audit-ready visibility:

Maintain complete transaction lineage from source order to GL entry, with every mapping decision documented

“The customer intelligence tab is pretty cool! It caught duplicate customer deposits on a lot of our items in Netsuite. When I check the variance each day, Customer Intelligence shows that there are duplicate transactions for the items that need to be reconciled. It really makes it so much quicker!”

The Right Features for Every Team Member

Data you can actually trust

Make decisions with yesterday's data, not last month's. Customer Intelligence gives every team real-time metrics without Accounting bottlenecks.

Daily automation, not monthly chaos

Free your team from manual reconciliation. Smart Adjustments catches retroactive platform changes automatically, so you can focus on strategy instead of triaging.

Direct connections, not data connectors

Maintain your existing chart of accounts. GL Account Mapping adapts to your business structure without custom code or middleware costs.

See These Features in Action

Blue Onion will change how you think about financial automation. Talk to our team to learn more.

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Frequently Asked Questions (FAQs)

Have questions about our platform?

1
What makes Smart Adjustments different from manual reconciliation?

Smart Adjustments automatically detects when platforms like Amazon retroactively change order data, then posts the corrections for you. Your closed periods stay accurate without manual hunting or adjustment work.

2
How does Customer Intelligence help teams outside Accounting?

Customer Intelligence provides real-time dashboards showing LTV, retention, refund patterns, and other critical metrics. Marketing, Growth, and Product teams access the data they need directly, eliminating Accounting bottlenecks.

3
Can I customize GL Account Mapping for my business?

Yes. GL Account Mapping gives you complete control over how transactions post to your ERP. Define exactly where each transaction type posts while maintaining your existing chart of accounts and accounting policies.

4
Do these features work with my ERP?

Blue Onion integrates directly with NetSuite and QuickBooks, plus all major payment processors and sales channels. No middleware or data connectors required.

5
How quickly can we implement these features?

Most customers are live within weeks. Our team handles the technical setup while you maintain control over your accounting structure and workflows.