Questions, answered.

A financial intelligence platform turns raw financial data into reconciled, contextual answers your team can act on. Most tools stop at clean data - a posted journal entry or synced transaction. A financial intelligence platform goes further by explaining why numbers changed, where margin moved, which channels are profitable, and what's driving cash flow. That layer of context, built on transaction-level reconciled data, is what makes it intelligence rather than just data.

Blue Onion delivers financial intelligence in three layers. First, we reconcile every order, payout, fee, refund, and bank deposit into a single reconciled financial foundation. Second, we apply deep e-commerce finance logic across returns, gift cards, ASC 606, channel mix, processor fees, and FX. Third, we deliver that intelligence through three modules - Close for controllers, Edge for CFOs, and Fabric for tech teams and AI agents.

E-commerce revenue reconciliation is the process of matching every sale to the cash received and the entries posted to your general ledger. For e-commerce brands, that means tying orders to processor payouts, bank deposits, refunds, fees, and accounting entries across every sales channel. Done manually, it becomes a multi-day spreadsheet exercise. Blue Onion automates the process continuously and at the transaction level.

Blue Onion is built for mid-market e-commerce brands, typically between $20M and $500M+ in annual revenue. Most customers operate across multiple sales channels, processors, and entities, with finance teams managing close in NetSuite, QuickBooks, or Xero. If your team spends days reconciling payouts and investigating discrepancies in spreadsheets every month, Blue Onion is likely a strong fit.

Most Blue Onion customers are live within two to four weeks. Simpler setups with one storefront and one accounting system move faster, while multi-entity or multi-currency environments may take longer. Blue Onion's implementation team handles the configuration process, so customers typically do not need dedicated engineering resources internally.

Close, Edge, and Fabric are the three modules that make up the Blue Onion platform. Close is built for controllers and finance operations teams to automate reconciliation and accelerate month-end close. Edge is built for CFOs and finance leaders to analyze margins, unit economics, and business performance. Fabric is built for engineering teams and AI agents to access reconciled financial data through APIs and real-time event streams.

Close is Blue Onion's reconciliation and close automation module for controllers and finance teams. It reconciles payouts, refunds, fees, gift cards, and deposits across Shopify, Amazon, Stripe, PayPal, and other systems automatically. Close also handles ASC 606 revenue recognition, deferred revenue, and journal-level variance detection, helping teams close the books in days instead of weeks.

Edge is Blue Onion's financial analysis module for CFOs and business leaders. It explains why margins changed by attributing variances to drivers like channel mix, returns, processor fees, FX, and product performance. Instead of manually pulling data across spreadsheets before a board meeting, finance teams can quickly understand what changed and why.

Fabric is Blue Onion's developer and AI infrastructure layer. It exposes reconciled financial data through APIs and real-time event streams so engineering teams and AI agents can build on trusted financial data instead of raw, conflicting source data. Fabric is designed for companies building internal finance tools, AI workflows, or custom reporting systems on top of accurate e-commerce financial data.

An accounting integration moves data from one system to another - for example, posting a daily summary journal entry from Shopify into NetSuite. A financial intelligence platform like Blue Onion goes further by reconciling every transaction across channels, processors, banks, and accounting systems - then explaining why numbers changed. Integrations connect data. Financial intelligence makes the data trustworthy and actionable.

Tools like A2X, Synder, and native accounting integrations primarily post summary journal entries from individual channels into accounting systems. Blue Onion reconciles every transaction across every channel, payment processor, bank account, and accounting system - then explains where discrepancies come from and why numbers moved. For multi-channel e-commerce brands, that means faster closes, fewer spreadsheet investigations, and more trustworthy financial reporting.

Both work better together. Blue Onion produces reconciled, transaction-level financial data, while AI tools like Claude help analyze and reason on top of that data. Raw e-commerce finance data is often incomplete, inconsistent, and unreconciled - orders may not match deposits, refunds may be disconnected from originating transactions, and processor adjustments may be missing. Blue Onion creates the trusted financial foundation that makes AI-generated financial analysis reliable. See how it works: Finance with Claude →