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By
Marketing Team
October 12, 2023
5 Minutes
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This is a condensed version of the case study, to download the full case study please do so below:
Established by Reese Witherspoon in 2013 and launched in 2015, Draper James embodies a Southern ethos celebrating modern, feminine women in all aspects of life. It infuses this approach into women's closets and lifestyles with a range of fun yet timeless apparel and lifestyle products. Currently, it's a rapidly growing direct-to-consumer brand, with stores in Nashville, Lexington, Houston, and Minneapolis.
Growth brings new challenges, as CFO Sarah Foley faced when she joined Draper James in 2019 tasked with setting up an in-house finance department. Transitioning from PricewaterhouseCoopers, where she specialized in audit and due diligence, Foley's focus was on ensuring accurate revenue recognition across ecommerce and retail channels amid the shift to Shopify. By pinpointing discrepancies with Blue Onion's help, she streamlined processes and improved accuracy significantly.
Blue Onion's collaboration empowered Foley to pinpoint and address transaction discrepancies efficiently, enhancing accuracy and efficiency. The system's ability to identify issues early on proved invaluable in maintaining precise accounting, especially in complex areas like transaction reconciliations and revenue reporting. Foley appreciates the tool's evolving nature, providing mathematical validation and real-time insights, saving considerable time and ensuring reliable financial data with each use.
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March 31, 2026
~3 minutes
Tax Season Is Coming. Your Reconciliation Backlog Isn't Ready.
Tax season exposes reconciliation gaps ecommerce finance teams can't afford. Learn how automated order-to-cash reconciliation across Shopify, Stripe, and NetSuite keeps your books audit-ready year-round.
March 31, 2026
~3 minutes
Tax Season Is Coming. Your Reconciliation Backlog Isn't Ready.
.png)
Tax season exposes reconciliation gaps ecommerce finance teams can't afford. Learn how automated order-to-cash reconciliation across Shopify, Stripe, and NetSuite keeps your books audit-ready year-round.
March 31, 2026
~3 minutes
Tax Season Is Coming. Your Reconciliation Backlog Isn't Ready.
Tax season exposes reconciliation gaps ecommerce finance teams can't afford. Learn how automated order-to-cash reconciliation across Shopify, Stripe, and NetSuite keeps your books audit-ready year-round.
March 31, 2026
~3 minutes
Tax Season Is Coming. Your Reconciliation Backlog Isn't Ready.
Tax season exposes reconciliation gaps ecommerce finance teams can't afford. Learn how automated order-to-cash reconciliation across Shopify, Stripe, and NetSuite keeps your books audit-ready year-round.
March 31, 2026
~3 minutes
Tax Season Is Coming. Your Reconciliation Backlog Isn't Ready.
Tax season exposes reconciliation gaps ecommerce finance teams can't afford. Learn how automated order-to-cash reconciliation across Shopify, Stripe, and NetSuite keeps your books audit-ready year-round.
March 31, 2026
~3 minutes
Tax Season Is Coming. Your Reconciliation Backlog Isn't Ready.
Tax season exposes reconciliation gaps ecommerce finance teams can't afford. Learn how automated order-to-cash reconciliation across Shopify, Stripe, and NetSuite keeps your books audit-ready year-round.
March 17, 2026
~3 minutes
Why “It Works Okay” Is Costing Your Accounting Team More Than You Think
Why “it works okay” is costing your accounting team. Learn how manual processes slow month-end close and how automation improves visibility and efficiency.
March 17, 2026
~3 minutes
Why “It Works Okay” Is Costing Your Accounting Team More Than You Think
Why “it works okay” is costing your accounting team. Learn how manual processes slow month-end close and how automation improves visibility and efficiency.
March 17, 2026
~3 minutes
Why “It Works Okay” Is Costing Your Accounting Team More Than You Think
Why “it works okay” is costing your accounting team. Learn how manual processes slow month-end close and how automation improves visibility and efficiency.
March 17, 2026
~3 minutes
Why “It Works Okay” Is Costing Your Accounting Team More Than You Think
Why “it works okay” is costing your accounting team. Learn how manual processes slow month-end close and how automation improves visibility and efficiency.
March 12, 2026
~4 minutes
The Hidden Cost of Manual Month-End Close (and Why It Slows E-commerce Finance Teams)
Manual month-end close can consume 40% of finance team capacity. Learn the real cost of slow close cycles and how e-commerce companies reduce close time.
March 12, 2026
~4 minutes
The Hidden Cost of Manual Month-End Close (and Why It Slows E-commerce Finance Teams)
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Manual month-end close can consume 40% of finance team capacity. Learn the real cost of slow close cycles and how e-commerce companies reduce close time.
March 12, 2026
~4 minutes
The Hidden Cost of Manual Month-End Close (and Why It Slows E-commerce Finance Teams)
Manual month-end close can consume 40% of finance team capacity. Learn the real cost of slow close cycles and how e-commerce companies reduce close time.
March 12, 2026
~4 minutes
The Hidden Cost of Manual Month-End Close (and Why It Slows E-commerce Finance Teams)
Manual month-end close can consume 40% of finance team capacity. Learn the real cost of slow close cycles and how e-commerce companies reduce close time.
This is a condensed version of the case study, to download the full case study please do so below:
Established by Reese Witherspoon in 2013 and launched in 2015, Draper James embodies a Southern ethos celebrating modern, feminine women in all aspects of life. It infuses this approach into women's closets and lifestyles with a range of fun yet timeless apparel and lifestyle products. Currently, it's a rapidly growing direct-to-consumer brand, with stores in Nashville, Lexington, Houston, and Minneapolis.
Growth brings new challenges, as CFO Sarah Foley faced when she joined Draper James in 2019 tasked with setting up an in-house finance department. Transitioning from PricewaterhouseCoopers, where she specialized in audit and due diligence, Foley's focus was on ensuring accurate revenue recognition across ecommerce and retail channels amid the shift to Shopify. By pinpointing discrepancies with Blue Onion's help, she streamlined processes and improved accuracy significantly.
Blue Onion's collaboration empowered Foley to pinpoint and address transaction discrepancies efficiently, enhancing accuracy and efficiency. The system's ability to identify issues early on proved invaluable in maintaining precise accounting, especially in complex areas like transaction reconciliations and revenue reporting. Foley appreciates the tool's evolving nature, providing mathematical validation and real-time insights, saving considerable time and ensuring reliable financial data with each use.
‍
Trusted by top brands, Blue Onion revolutionizes the order-to-cash reconciliation process, slashing closing times, ditching manual reconciliations, streamlining data cleaning, and boosting revenue visibility. Get to know more about us and see our solution in action today!
Automate reconciliation for a clean financial data layer.
