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By
Marketing Team
October 12, 2023
5 Minutes
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This is a condensed version of the case study, to download the full case study please do so below:
Established by Reese Witherspoon in 2013 and launched in 2015, Draper James embodies a Southern ethos celebrating modern, feminine women in all aspects of life. It infuses this approach into women's closets and lifestyles with a range of fun yet timeless apparel and lifestyle products. Currently, it's a rapidly growing direct-to-consumer brand, with stores in Nashville, Lexington, Houston, and Minneapolis.
Growth brings new challenges, as CFO Sarah Foley faced when she joined Draper James in 2019 tasked with setting up an in-house finance department. Transitioning from PricewaterhouseCoopers, where she specialized in audit and due diligence, Foley's focus was on ensuring accurate revenue recognition across ecommerce and retail channels amid the shift to Shopify. By pinpointing discrepancies with Blue Onion's help, she streamlined processes and improved accuracy significantly.
Blue Onion's collaboration empowered Foley to pinpoint and address transaction discrepancies efficiently, enhancing accuracy and efficiency. The system's ability to identify issues early on proved invaluable in maintaining precise accounting, especially in complex areas like transaction reconciliations and revenue reporting. Foley appreciates the tool's evolving nature, providing mathematical validation and real-time insights, saving considerable time and ensuring reliable financial data with each use.
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January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
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Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
This is a condensed version of the case study, to download the full case study please do so below:
Established by Reese Witherspoon in 2013 and launched in 2015, Draper James embodies a Southern ethos celebrating modern, feminine women in all aspects of life. It infuses this approach into women's closets and lifestyles with a range of fun yet timeless apparel and lifestyle products. Currently, it's a rapidly growing direct-to-consumer brand, with stores in Nashville, Lexington, Houston, and Minneapolis.
Growth brings new challenges, as CFO Sarah Foley faced when she joined Draper James in 2019 tasked with setting up an in-house finance department. Transitioning from PricewaterhouseCoopers, where she specialized in audit and due diligence, Foley's focus was on ensuring accurate revenue recognition across ecommerce and retail channels amid the shift to Shopify. By pinpointing discrepancies with Blue Onion's help, she streamlined processes and improved accuracy significantly.
Blue Onion's collaboration empowered Foley to pinpoint and address transaction discrepancies efficiently, enhancing accuracy and efficiency. The system's ability to identify issues early on proved invaluable in maintaining precise accounting, especially in complex areas like transaction reconciliations and revenue reporting. Foley appreciates the tool's evolving nature, providing mathematical validation and real-time insights, saving considerable time and ensuring reliable financial data with each use.
‍
Trusted by top brands, Blue Onion revolutionizes the order-to-cash reconciliation process, slashing closing times, ditching manual reconciliations, streamlining data cleaning, and boosting revenue visibility. Get to know more about us and see our solution in action today!
Connect with Blue Onion on LinkedIn for insights and the latest in automated financial operations.
