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Marketing Team
November 23, 2022
5 Minutes
Recommended startup: Blue Onion
Relationship: No financial interest
Total startup funding: $8 million
What it does: Blue Onion simplifies financial management for e-commerce brands. Its software reconciles transaction data from across multiple systems, including e-commerce platforms like Shopify and payment processors like Klarna, so that finance-and-accounting teams can have a full and accurate picture of their data in one place.
Why it's promising: Running an online business means integrating a number of different software systems. Modern brands are connecting with customers in a number of different ways, from their online stores to their social-media channels. Blue Onion helps accounting teams automatically match financial records across systems to make sure every transaction is accounted for.
"With the rise of e-commerce, these merchants need a new set of tooling to help run their business across multiple channels, particularly with automating their back-office systems and workflow," Brown said.
Buffy and Draper James currently use Blue Onion's services. Entrée Capital, Green Visor Capital, Halogen Ventures, Vinyl Capital, and Y Combinator are all investors.
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January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 16, 2026
~2 minutes
Blue Onion Unveils Product Feature to Combat Data Drift
If you’ve never heard of "data drift," you’re not alone. Most teams don’t realize Amazon data isn’t static. Watch this short clip where Blue Onion breaks down what’s really happening behind the scenes and how Blue Onion helps you stay in control of your numbers.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
January 6, 2026
~3 minutes
How to Do More With Less in 2026: Why AI Investments Are Shifting From Promise to Proof
As we head into 2026, one mandate dominates finance and accounting teams: do more with less. Market uncertainty, hiring constraints, and tighter scrutiny on spending have fundamentally changed how leaders evaluate technology investments, especially AI.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
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Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
December 17, 2025
~43 Minutes
Turning Year-End Chaos Into Financial Clarity
Year-end doesn’t have to be stressful. In this webinar, we break down how clean, accurate monthly financials transform year-end close from a fire drill into a clear, confident process.
Recommended startup: Blue Onion
Relationship: No financial interest
Total startup funding: $8 million
What it does: Blue Onion simplifies financial management for e-commerce brands. Its software reconciles transaction data from across multiple systems, including e-commerce platforms like Shopify and payment processors like Klarna, so that finance-and-accounting teams can have a full and accurate picture of their data in one place.
Why it's promising: Running an online business means integrating a number of different software systems. Modern brands are connecting with customers in a number of different ways, from their online stores to their social-media channels. Blue Onion helps accounting teams automatically match financial records across systems to make sure every transaction is accounted for.
"With the rise of e-commerce, these merchants need a new set of tooling to help run their business across multiple channels, particularly with automating their back-office systems and workflow," Brown said.
Buffy and Draper James currently use Blue Onion's services. Entrée Capital, Green Visor Capital, Halogen Ventures, Vinyl Capital, and Y Combinator are all investors.
‍
Trusted by top brands, Blue Onion revolutionizes the order-to-cash reconciliation process, slashing closing times, ditching manual reconciliations, streamlining data cleaning, and boosting revenue visibility. Get to know more about us and see our solution in action today!
Connect with Blue Onion on LinkedIn for insights and the latest in automated financial operations.
